3D technology, artificial intelligence, augmented reality, and virtual reality appear to be redefining the advertising ecosystem.
Technology will undoubtedly continue to shape the future of marketing and advertising.
The marketing industry is using technology to broaden the scope of the brand experience.
From text to image to video to immersive content, 3D technology, artificial intelligence, Augmented Reality, and virtual reality have all been used to create immersive content.
Video source: Youtube d’strict
Marketers and content developers must stay current with technological innovations in order to succeed as the landscape changes.
A brand that succeeds in this rapidly changing digital era is one that is able to establish real relationships with its consumers.
Over time, marketing material has improved.
Marketing and advertisement will change the business engagement model in the coming years.
Every single day, a customer is bombarded with thousands of commercials.
However, seeing so many commercials every day becomes repetitive and irritating.
Consumers have lost interest in these never-ending commercials.
Consumer attention loss as a result of these multiple commercials can be a major challenge for any business.
Video Source: Youtube Doritos
As a result, the market for consumer attention has become highly competitive.
Adopting new communication strategies is one of the most successful ways to attract and retain customer interest.
However, the use of 3D in advertisement and marketing has had a huge effect on marketing strategies, bringing more value and consistency.
Consumers enjoy a 3D visualization that offers a more comprehensive view of a product or service.
Also, after seeing the product from all angles as shown by the 3D model, customers will not only be happy with what they see, but will be able to make a more informed buying decision.
The immersive nature of 3D commercials elicits an emotional reaction from the viewer.
The immersive marketing idea encompasses them and emotionally engages them.
While only-picture ads did not evoke an emotional response in the past, these 3D innovations work their magic, causing the viewer to become emotionally involved and more connected to the brand.
Source: Crenov8