As part of MTN’s first acceleration program, Y’ello 200, MTN Nigeria has begun a collaboration with the global social networking giant, Facebook, to offer digital marketing training to SMEs.
The accelerator program is the result of the Review Program, an endeavor introduced by MTN last August to help mitigate the impact of COVID-19 on small and medium-sized enterprises (SMEs).
The Revv Program aims at helping SMEs relearn, reinvent, and redevelop their companies for the growth of the new digital economy through a four-pronged strategy that involves master classes, market access, productivity support and advisory initiatives.
The masterclasses were conducted by MTN executives along with industry professionals, concentrating on different areas of business management.
200 SMEs have been chosen for the Y’ello 200 Accelerator Program following five months of rigorous training provided to over 24,000 registered SMEs. For a span of six months, 200 top-performing SMEs from the sessions can enjoy exclusive access to a wide variety of technology and productivity software and services free of charge.