Vodacom is celebrating what the human spirit can do when paired with technology as the world recovers from the effects of the COVID-19 pandemic.
According to Balesh Sharma, Managing Director of Vodacom South Africa, the new brand tagline, ‘Further Together,’ emphasizes how, through alliances and collaboration, it is possible to bind everyone to the digital economy so that no one is left behind.
‘Further Together’ is a tip of the hat to Vodacom’s Africa Connected stakeholder engagement strategy, which recognizes public-private collaborations as a critical component of the continent’s continued digitalisation success.
A future that is equitable, inclusive, and sustainable will be built on strong collaboration.
In just the last year, technology has played a critical role in linking people to life-saving healthcare knowledge.
The collaboration between Vodacom and Discovery Health, which enabled customers to consult doctors remotely over video for free, is just one example of how combining technology with strategic partners can benefit humanity greatly.
The COVID-19 catastrophe has shown more than ever the importance of communication and technology in keeping society, companies, and governments linked over the last 12 months.
Vodacom is a firm believer in the power of technology to change people’s lives, and this new positioning adds to the company’s commitment to connecting for a better future and enabling a more prosperous and sustainable digital world.
This, however, cannot be accomplished on one’s own.
Market insights showed that the role of technology is fundamentally changing people’s lives, which influenced Vodacom’s new brand place.
The study’s findings revealed how technology has progressed from simply exciting people on a personal level to playing a more significant role in the world at large, particularly in addressing issues such as education, gender empowerment, and sustainability.
For example, there has been a major rise in gender-based violence in the last year, which President Cyril Ramaphosa has described as the country’s second pandemic.
This is why Vodacom created the Bright Sky app to address this societal issue, leveraging its core capability, technology.
Bright Sky offers vital resources and knowledge to someone who is in an abusive relationship or is worried about anyone who may need assistance.
Without a question, digital technology has become an indispensable tool in the battle against the GBV crisis.
Additionally, the availability of Vodacom’s e-School platform during the early stages of the pandemic was crucial in ensuring that learning continued, as students were able to access the entire syllabus online for free.
The Irrepressible Girl, an emotional television advert that reflects humanity, will accompany the Further Together campaign.
The Irrepressible Girl will feature a young girl asking questions about the world around her, including the role technology can play in curing illness, combating climate change, and discussing digital inclusion.
“At Vodacom, we want to play a vital role in answering these questions for our customers, from the introduction of 5G to ensuring connectivity in remote parts of the world, and from leveraging our expertise to assist in the delivery of the COVID-19 vaccine in Africa, to driving financial inclusion and lowering the cost of data – Vodacom will be there to take everyone Further Together,” says Sharma.
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