Amazon has officially launched its online shopping service in South Africa.
The company’s service launch coincides with a spike in online sales in South Africa as a result of the pandemic’s opening up of opportunities for e-commerce to finally take off and merchants’ subsequent increases in spending.
Previous research has suggested that Amazon may be following the lead of other corporations that have found success in South Africa’s economy as a springboard to grow across Africa.
Amazon.co.za will have more than 3,000 pickup locations and provide same-day and next-day delivery options.
According to a statement, customers would receive free delivery on their initial orders and free delivery on any subsequent orders above 500 rand ($27.07).
The majority of independent sellers, who make up over 60% of the merchandise offered in Amazon’s stores worldwide, are small and medium-sized enterprises.
“Building a strong relationship with South African brands and businesses is incredibly important to us. We want Amazon.co.za to be the place where they can reach millions of customers,” said Robert Koen, managing director of Amazon Sub-Saharan Africa.
In 20 various product categories, including consumer electronics, home goods, and small kitchen appliances, South African customers will have access to a variety of local and international brands, including Apple, according to Amazon.
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