Bluworks, an Egyptian startup, has raised $1 million in a pre-seed investment round to fund product development, team expansion, and marketing.
The company is creating SaaS solutions for blue-collar HR-Tech.
Khawarizmi Ventures, a Saudi venture capital firm, led the pre-seed investment round, which also included a group of angel investors, Camel Ventures, and Acasia Ventures. The funding will be used by bluworks to grow its staff and develop its product.
Farah Osman, Hussein Wahdan, and Nour Ahmadein founded bluworks in 2022 as an all-in-one, mobile-first HR solution for workers in the blue-collar industry.
Employers and workers both gain from the platform, which makes it easier for businesses to manage payroll, scheduling, recognition, and other functions among dispersed teams and locations.
“With so many HR software in the market, not one is built to manage blue-collar workers,” Wahdan said. “Since the process of managing this type of workforce is so manual, errors frequently occur, leading to penalties and deducted salaries with no oversight from the workers, causing them to leave and ultimately contributing to high turnover rates. Currently, companies can spend about 7-10 days just closing their payroll accounts, but with bluworks, this time can be cut down to one day—all while leveraging data and insights on their workforce.”
“We are excited about getting strategic investors on board that can provide us with access to both local and regional markets, to which we are looking to expand. There is no shortage of industry use cases similar to Egypt around the world, and we are eager to tackle them with our innovative workforce management solutions,” said Osman.
Egypt has one of the largest labor populations in the MENA and Africa region, according to Ameer Sherif, venture partner at Khwarizmii Ventures, but there aren’t many properly localized software solutions available there.
“Like with many emerging markets, solutions to automate workforce management are still lacking. We believe that the bluworks team has the right mix between local understanding and the commercial and technical capability to lead this space in Egypt and later in other regional markets,” Sherif said.
Thousands of blue-collar workers are currently managed by bluworks on its platform, which is utilized by tens of companies like Crave, Qahwa, and Cilantro. With intentions to diversify into other industries like manufacturing, construction, and facility management, the company is currently concentrating on the retail and food and beverage sectors.
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