Brotinni, an Egyptian food-tech, and dark butcher solutions firm that is bringing innovation to the meat sector, has successfully raised $600,000 in a seed funding round to assist it to scale.
Innlife investments led the funding round.
Brotinni, a platform for ordering hand-cut, farm-sourced, and vacuum-sealed fresh meat and poultry, was founded by Dalia Abou Omar in late 2020. Additionally, it offers food that are flash-frozen and ready to cook, and it also offers delivery services using its own fleet of drivers.
“Over the past few years, the local food and grocery delivery business has experienced enormous expansion; nevertheless, the raw meat delivery area has not really attracted enough attention. By fully controlling the cold chain and supply chain activities that underlie the meat delivery process, we aim to alter the user experience through Brotinni and determine the future of the meat ordering industry, according to Omar.
With the completion of its “dark butchery” model, the first of its type in Egypt and the wider Middle East and North Africa region, Brotinni just built its first warehouse to serve its clients in Cairo and assure smooth product flow and quick shipping (MENA).
Brotinni intends to use the capital to maximize storage capacity and expand operations to serve a larger range of consumers.
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