Journify, an AI‑powered marketing infrastructure startup, announced a new strategic investment round of undisclosed size led by regional investors including Shorooq Partners, Bunat Ventures and Plug and Play. The funding doubles the company’s valuation and accelerates expansion across the Gulf region and global markets.
Founded in 2023 by Taoufik El Jamali, Omar Al Shoubaki and Amine Chouki, Journify provides brands with a SaaS platform to capture, unify and activate first‑party customer data in real time. The technology addresses challenges in fragmented data pipelines and privacy compliance, while delivering higher match rates and improved return on ad spend (ROAS) in markets such as the UAE, Saudi Arabia and beyond.
Earlier in 2025 the company had raised US $4 million in seed funding led by Silicon Badia, RZM and other strategic partners. Since then the startup has scaled rapidly, achieving fivefold revenue growth in under six months and reaching US $1 million in annual recurring revenue within nine months of launch.
Journify’s platform integrates with major digital advertising channels including Meta, TikTok, Snapchat, Google and X enabling brands to maximise targeting accuracy, track campaign impact across channels and maintain compliance with privacy regulations.
Its clients include leading regional brands like Jarir Bookstore and Dr. Nutrition, which have reported up to 182 percent increases in ROAS and sharp reductions in cost per purchase after adopting Journify’s tools.
The new funds will be used to accelerate development of the AI roadmap, hire across engineering, product and commercial teams, and deepen presence in key GCC markets. Journify plans to deploy next‑generation features such as agentic AI for personalised user experiences at scale .
With the rise of privacy‑first marketing and the phasing out of third‑party tracking, Journify’s growth reflects rising demand from brands seeking smarter, compliant data activation solutions. The strategic investment positions the platform as a regional leader in first‑party data orchestration and AI‑ driven marketing infrastructure.
Observers say the latest round reinforces Dubai’s growing status as a hub for startups building global SaaS infrastructure from the Gulf, particularly in the MarTech and AI space.
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