OneOrder, an Egyptian startup that provides tech-enabled wholesale distribution and suppliers to the food and beverage industry, has raised a US$16 million Series A debt and equity round of funding and plans to expand into the Gulf Cooperation Council (GCC).
Former backer Delivery Hero Ventures led the funding round, which also included Norrsken22, Nclude, and A15.
OneOrder, founded by CEO Tamer Amer and CTO Karim Maurice, provides the food and beverage industry with a reliable, timely supply of quality goods with embedded financing at a consistent price without the hassle of managing multiple suppliers through a single user-friendly app.
After raising US$1 million, OneOrder launched in February 2022 and now has over 1,300 customers who use its web-based platform and mobile app to order and deliver over 700 stock-keeping equipment.
“Like many supply chains across Africa and the MENA region, HoReCa is extremely fragmented and relies on manual processes involving multiple stakeholders. This results in businesses having limited price-transparency, lack of access to quality SKUs, high wastage and storage costs, and limited financing to grow their businesses,” Amer said.
“Currently, restaurants and hotels must work with hundreds of suppliers to maintain stock, receiving 10 to 20 deliveries each day which disrupts operations without eliminating shortages. Previous attempts to solve the problem have simply digitized the issue, which any ERP can do. Instead, OneOrder takes a comprehensive approach to streamlining the entire supply chain, acting as a one-stop-shop by storing all the ingredients that restaurants might need in our strategically located warehouses,” Amer said.
“We are honored to lead OneOrder’s Series A round and grow our investment as the company revolutionizes the HORECA supply chain in the MENA region. This funding creates an exciting opportunity to expand the huge value that OneOrder enables for its customers across a wider geographic footprint and replicate the great success they have already achieved in Egypt,” said Brendon Blacker, Managing Partner at Delivery Hero Ventures.
The funding will help the company expand into the GCC later this year, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE.
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