Pricepally, a Nigerian e-commerce platform for fresh and packaged foods has raised US$1.3 million in seed funding to help it scale.
Investors in the seed funding round included Chui Ventures, Hi2 Global, SOSV, ELEA, Samurai Incubate, and David Mureithi, the former MD of Unilever West Africa.
Pricepally is an e-commerce platform that sources and delivers farm-fresh fruit. It was founded in 2019 by Luther Lawoyin, Jumai Abalaka, Deepak Bansal, and Monsunmola Adefemi.
Pricepally provides both reasonable pricing and excellent quality by bridging the gap between producers and customers, benefiting all parties involved.
With the funding, Pricepally plans to increase its market share in Lagos, Abuja, and Port Harcourt as well as reach new cities.
Additionally, it will develop emerging B2B markets, optimize end-to-end operations, add cutting-edge consumer features, and improve its technology.
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