Rwazi, an African-founded AI market intelligence startup, has secured $12 million in Series A funding to enhance its real-time consumer insights platform. The investment will support the development of Rwazi’s simulation engine and AI-powered decision copilot, enabling businesses to make data-driven decisions swiftly.
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi operates globally, providing companies with zero-party data—direct insights from consumers about their purchasing behaviors. The platform collects data through mobile and web applications, allowing users to share information on what they buy, at what price, and why. This approach offers businesses a granular understanding of market dynamics, particularly in emerging regions.
The recent funding round was led by Bonfire Ventures, with participation from Santa Barbara Ventures, Newfund, and Alumni Ventures. The capital will be utilized to expand Rwazi’s global data infrastructure, enhance its AI capabilities, and scale its simulation engine to provide actionable insights across various markets.
Rwazi’s platform is already utilized by prominent global brands, including Coca-Cola, Pampers, Visa, and Nestlé. The company’s innovative approach to market intelligence positions it as a significant player in the AI-driven decision-making landscape.
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