Egyptian social commerce startup Taager has successfully raised $6.75 million in a pre-Series B funding round to accelerate its expansion across the Middle East and North Africa (MENA) region. The oversubscribed round was led by Africa-focused tech growth fund Norrsken22, with participation from Endeavor Catalyst, Beltone VC, and existing investors including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
Founded in December 2019, Taager operates as a social e-commerce marketplace, providing online sellers with a comprehensive suite of backend services, including operational and logistical support such as storage and shipping, as well as an online marketplace connecting sellers with wholesalers. Leveraging artificial intelligence (AI) and data science, Taager enables first-time sellers to start and scale their online businesses with minimal risk, offering a transparent pricing structure and an optimized product selection process.
Over the past two decades, social e-commerce has evolved into a dominant shopping model, with global revenues projected to reach $2.5 trillion by 2025. In the MENA region alone, social e-commerce has already surpassed $14 billion, accounting for over 30% of total e-commerce sales. This growth is driven by the fusion of social interactions with online shopping, fundamentally changing the customer journey.
The recent funding will support Taager’s growth within MENA by enhancing its data insights and tools for social sellers, expanding its product selection, and scaling its team. The company aims to become the core demand generation and data platform for social e-commerce activity across the MENA region.
Mohamed Elhorishy, Co-Founder and CEO of Taager: “Taager has created its own category, which means we have had to spend the past five years building social commerce fundamentals from the ground up. In the past two, we have refined the business, becoming more capital efficient, scalable, and improved our core unit economics. Now it’s time to scale. We have laid the groundwork to enable us to grow five times within the next few years.”
Nivesh Pather, Principal at Norrsken22: “Taager is redefining e-commerce in the MENA region by empowering thousands of entrepreneurs with the tools, insights, and infrastructure to build and scale their businesses. This team has been exceptional in being able to successfully navigate scaling into multiple markets profitably, including Saudi Arabia. We are excited to be partnering with Mohamed and his team on Taager’s next phase of growth.”
This investment underscores the growing confidence in social e-commerce platforms that empower entrepreneurs and transform the retail landscape in the MENA region.
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