Twiga Foods has announced the launch of Twiga Fresh, a new business focusing on contemporary and commercial farming, to assist in the delivery of low-cost, high-quality, and safe food to informal shops and urban customers.
Twiga Fresh will use the USD10 million investment to expand the efficient production of native horticultural staples including onions, tomatoes, and watermelons, decreasing costs dramatically.
Twiga Fresh will be funded in the long run by debt in collaboration with Development Financial Institutions, with an emphasis on primary agriculture and food security.
Twiga Foods will continue to engage with smallholder farmers to address the challenge of food security in specific value chains that are well established and efficient locally, such as bananas.
“Under Twiga, we will continue to manage the B2B e-commerce business, with the goal of creating a one-stop supply-chain solution for informal retailers, providing both Twiga and non-Twiga owned products,” says the company. Twiga Fresh will ensure that we drive growth in client numbers and extend basket size by selling excellent products at a discount versus prevailing market rates, in addition to our growing variety of private label products,” stated Peter Njonjo, CEO and Co-Founder of Twiga.
Kenya will become one of Africa’s largest single horticultural farms, focusing solely on the domestic market, thanks to the investment.
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