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Apple overthrows Amazon as the most valuable brand in the world

Tech Gist Africa by Tech Gist Africa
01/27/2021
in Business, Innovation, Insights, News, The Big 5, World News
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Tim Cook Apple

Tim Cook Apple

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For the first time in five years, Apple surpassed Amazon to become the most valuable company worldwide. 

According to a report by the Brand Finance consultancy, which reviews the world’s largest brands annually, the brand value of Apple soared 87 percent to $263.4 billion, as it reaped the benefits of its diversification strategy beyond the iPhone. It evaluates their power, quantifies their importance and ranks them across industries and nations. 

As the top five most valuable brands internationally, Apple was followed by Amazon, Google, Microsoft and Samsung.

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Tech Gist Africa

Tech Gist Africa

Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

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