Moroccan Health-tech start-up, DabaDoc Secures Investment From Axa Insurance

Casablanca-based healthtech start-up, DabaDoc, a startup which helps patients book appointments with doctors, has secured an investment from Axa Insurance Morocco. Although the details of the deal were not disclosed, the start-up plans to use the investment to improve its footprint in the existing geographies and further develop its services.

DabaDoc was founded in 2014 by Zineb Drissi-Kaitouni. The platform allows users to search for doctors by specialty or geographical area and book appointments with them, through DabaDoc’s web-based platform or mobile apps.

They started their services from Morocco, and they are now available in five countries including Algeria, Tunisia, Nigeria, and South Africa.

While speaking on the investment, Zineb Drissi-Kaitouni, Co-Founder and CEO of DabaDoc said,

“We are at the inception of a disruption in the way healthcare is delivered. Having Axa as a shareholder adds an important dimension to our mission of democratizing access to healthcare. We are excited about further growth prospects with this partnership and the expertise provided by Axa in our existing and future markets.”

DabaDoc also has a telemedicine product – a dedicated mobile app called “DabaDoc Live”, which enables users to consult doctors from wherever they are, for a fixed fee of 200 Moroccan Dihram.


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They claim to have booked two million appointments since launching in 2014 – which is a pretty big number, considering that “Veezeta”, which is based in the MENA region, (with presence in Egypt, Jordan, Lebanon & Saudi) had recently raised $12 million Series C investment and completed 3 million bookings.

Also speaking, Philippe Rocard, CEO of AXA Insurance Morocco said, “In the midst of a digital revolution in Morocco, customer expectations are rapidly evolving. AXA is therefore committed to transforming its role of indemnity payer into a partner, facilitating the lives of its customers thanks, to its services. As such, we are happy to contribute to the growth of DabaDoc, an amazing Moroccan startup. DabaDoc offers innovative services in the healthcare space, especially by facilitating patient journeys.”


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