Africa’s leading data and marketing technology firm, Terragon has acquired Bizense, a Singapore-based mobile technology company. With this, Terragon will now control its intellectual property assets globally, enabling it to further adapt and integrate its marketing technology software for financial services institutions and consumer brands across Africa.
Bizense has core expertise in mobile advertising and targeting technologies with operations in key Asian markets including India, Singapore and Indonesia. The acquisition will help Terragon scale its digital transformation and data monetization service which it currently provides to a number of leading African Telcos.
In his words, founder and CEO of Terragon, Elo Umeh said, “Due to lack of options, most African businesses are left to depend on licensed technology built for other markets. With the peculiarities and associated problems Africans are faced with on mobile devices remaining unsolved, Terragon is taking the lead in mobile and digital transformation through best in class software, top talent in artificial intelligence and machine learning, as well as product innovation, to provide custom solutions.”
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Terragon focused on helping brands connect intelligently with audiences in Africa. Terragon has developed a proprietary, full-service technology stack that enables advertisers to target consumers both online and offline. Founded in 2009, the company closed a $5 million venture round led by TLcom partners in March in 2018.
Bizense Founder and CEO, Amit Khemchandani explained why they merged with Terragon. He said, “Terragon’s pan-African scale, extensive client base and ambition is what excites us about joining the team. The similarities between Africa and South East Asian markets, and the unmatched technology we have co-developed provides a tremendous opportunity for us to capitalize on the momentum we’ve built over the past few years.”
Terragon helps companies in Africa drive growth by providing intelligent connections to consumers on its mobile web (browsers, apps, sites and more) and non-web channels (mobile operator channels).
In 2015, Terragon entered into a joint venture with Bizense to build its proprietary mobile ad serving technology for Africa. That partnership also led to the development of other marketing technologies including its Adrenaline platform which powers data-driven web and non-web marketing for leading brands and financial services companies on the continent.