EMGuidance is a platform that focuses only on South Africa currently, but plans to spread further throughout the continent of Africa and releasing further to 11 extra countries.
The platform launched in July 2016 by EMG Technologies and was just recently named the winner of the South African sector in the Seedstars World Competition.
EMGuidance is South Africa’s first free, interactive, and continuously updated mobile medicines resource available. The platform has over 800 ingredients listed and boasts that it will have around 1,200 ingredients by the end of this August.
Howard Moodycliffe, chief marketing officer, explained while in an interview with Disrupt Africa that the platform allows for the “geo-location function to be enabled.” What does this mean exactly? EMG Technologies will be able to spread their platform to territories outsides of Africa.
Over 5,000 medical professionals have already registered and used this platform since its launch a year ago. Over 20 separate medical institutions in South Africa publish their clinical guidelines through the platform EMGuidance.
The countries that this platform will be spread to will include Egypt, Botswana, Ghana, Kenya, Namibia, Cameroon, Uganda, Tanzania, Rwanda, Sudan, and Zambia.
Moodycliffe also states that until the release of EMGuidance, medical professionals have had no means of mobile access to clinical or medicinal information. Of course, there have been websites that contain related medical information, but nothing has gone so in-depth and fully detailed as this new platform.