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Jumia Launches Jumia Fresh In Kenya

Tech Gist Africa by Tech Gist Africa
05/28/2018
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Jumia Launches Jumia Fresh In Kenya
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Online shopping platform, Jumia has unveiled a fresh produce delivery service where  customers can now shop for fresh vegetables, fruits and meat from Jumia and expect a delivery of up to four hours.

Jumia Fresh is set to become the largest online grocery store through a partnership between the portal and produce suppliers in Nairobi.

“This is our way of bringing Mama mboga closer to you by allowing you to shop at the best prices and at your convenience either from home or office”, said Jumia MD Sam Chappatte, adding that customers will get free delivery for Jumia Fresh orders above Kes 500.

This is the first time the online retailer will be selling perishables in line with the company’s mission to increase assortment and give customers the convenience to shop online for everyday essentials.

Last month, Jumia announced reduction in delivery fee to Kes 100 down from Kes 250 for customers within Nairobi. The move was aimed at making it more cost effective for the customers to buy everyday essentials from the platform and enhance customer experience while shopping online.

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