Wednesday, September 3, 2025
Techgist Africa | Africa Leading Tech News, Reviews and Tips
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact
No Result
View All Result
Techgist Africa | Africa Leading Tech News, Reviews and Tips
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact
No Result
View All Result
Techgist Africa | Africa Leading Tech News, Reviews and Tips
No Result
View All Result
Home News

mSurvey, Kenyan Mobile Consumer Feedback Firm Records $3.5M Investment

Tech Gist Africa by Tech Gist Africa
04/23/2018
in News
0 0
0
mSurvey, Kenyan Mobile Consumer Feedback Firm Records $3.5M Investment
0
SHARES
Share on FacebookShare on Twitter

The mobile-first consumer feedback platform for businesses and consumers in Africa, mSurvey has announced a Series A round of USD$3.5m, led by TLcom Capital with investment from Social Capital, Kapor Capital, Golden Palm, and Richard Owen; founding team of Net Promoter Score (NPS).

The venture will empower the organization to keep working out its infrastructure and partnerships, with a specific end goal to scale and venture into more African nations.

Through partnerships with Kenya’s Safaricom, mSurvey is able to widely map a customer’s journey through every single touchpoint, allowing businesses to identify any weak spots that exist within their product or service delivery, directly from the source; the customer.

In 2017 the company conducted over 12 million conversations with consumers on the continent and worked with businesses such as Commercial Bank of Africa, Kenya Commercial Bank, Safaricom, Airtel, Java House, Liberty Insurance, and Britam as well as US-based companies and institutions including Harvard, Emory and CNN.

mSurvey gathers real-time insights via mobile SMS conversations with its Voice of the Customer and Consumer Wallet products, as well as through its successful launch of Net Promoter Score [NPS] in Africa.

“mSurvey is enabling the supply side of the vast underserved consumer markets in Africa to have a much better understanding of their customers, “said Andreata Muforo, Partner at TLcom Capital, who is joining the board of mSurvey. “Large corporates and SMEs desperately need more data on the African consumer to serve a growing demand that is only reachable via the mobile platform. This is a unique business proposition with the potential of scaling quickly and transforming the way African consumers are finally understood and properly served.”

Leveraging the continent’s post powerful communication tool, the mobile phone, mSurvey allows businesses of any size to engage with their audience and develop a stronger relationship with their audience. The mobile phone is the single most powerful technology which has the potential scale and power to normalize access – giving consumers on the continent the power of choice and businesses the power of knowing; building trusted relationships between businesses and consumers.

Source: IT News Africa

ShareTweet
Plugin Install : Subscribe Push Notification need OneSignal plugin to be installed.
Tech Gist Africa

Tech Gist Africa

Tech Gist Africa is a new media and technology news platform that focuses on the untold stories of innovative ideas closely connected to technology news from Africa.

Related Posts

Holo Fintech UAE
Funding

Holo Secures $22M Series A to Revolutionize Homeownership in UAE and Saudi Arabia

by Tech Gist Africa
09/03/2025
0

Holo, a fintech platform transforming the home-buying experience in the UAE, has closed a $22 million Series A funding round,...

Read more
GITEX Nigeria 2025

GITEX Nigeria 2025: A Landmark Event for Africa’s Digital Future

09/01/2025
Agriculture Africa

Ghana to Become Africa’s First AI-Powered Agricultural Hub with $100M Japanese Investment

09/01/2025
Munify Egypt

Munify Secures $3M Seed Funding to Revolutionize Cross-Border Banking for Egyptians Abroad

09/01/2025
Uncovered Fund and Monex Ventures

Uncovered Fund and Monex Ventures have launched a $20M Fund

09/01/2025
Next Post
MTN, Ecobank Sign MoU to Accelerate Africa’s Digital Financial Services

MTN, Ecobank Sign MoU to Accelerate Africa’s Digital Financial Services

World internet networks to reach 100 billion by 2025, Says Huawei

World internet networks to reach 100 billion by 2025, Says Huawei

NAIRA MANAGER, THE FINANCIAL INCLUSION DRIVER

NAIRA MANAGER, THE FINANCIAL INCLUSION DRIVER

No Result
View All Result

The Big 5

ITIDA Egypt

Egypt’s Start IT Programme Welcomes Eight Innovative Startups in 47th Cohort

by Tech Gist Africa
09/01/2025
0

...

startup africa

Innovate47 Launches Food & Agri Accelerator to Empower African Startups

by Tech Gist Africa
09/01/2025
0

...

Dubai AI Accelerator

Dubai’s AI Accelerator has opened Registration for the “Future of AI in Government Services Accelerator” Program

by Tech Gist Africa
09/01/2025
0

...

Presight AI-Startup Accelerator

Presight AI-Startup Accelerator Ignites Global Innovation in Abu Dhabi

by Tech Gist Africa
09/01/2025
0

...

African tech ecosystem

Africa’s Growing Role in Global Tech Partnerships: Collaboration with Silicon Valley and Beyond

by Tech Gist Africa
08/25/2025
0

...

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

AFRICA

  • Made In Africa
  • People
    • Tech Leaders
    • Innovator of the Week
  • Start-Up Spotlight

NEWS

  • Africa News
  • World News

THE BIG 5

  • Big 5 Daily
  • Weekly News Roundup

SPECIALS

  • Guest Articles
  • How Tos
  • Op-Eds
  • Reviews
  • Tech Leaders
  • Tips

VIDEOS

  • Interviews
  • Tech Videos

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

AFRICA

  • Made In Africa
  • People
    • Tech Leaders
    • Innovator of the Week
  • Start-Up Spotlight

NEWS

  • Africa News
  • World News

THE BIG 5

  • Big 5 Daily
  • Weekly News Roundup

SPECIALS

  • Guest Articles
  • How Tos
  • Op-Eds
  • Reviews
  • Tech Leaders
  • Tips

VIDEOS

  • Interviews
  • Tech Videos

Copyright © 2020 Techgistafrica. All Rights Reserved

No Result
View All Result
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact

Copyright © 2019 TECHGISTAFRICA. All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.