Sunday, September 28, 2025
Techgist Africa | Africa Leading Tech News, Reviews and Tips
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact
No Result
View All Result
Techgist Africa | Africa Leading Tech News, Reviews and Tips
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact
No Result
View All Result
Techgist Africa | Africa Leading Tech News, Reviews and Tips
No Result
View All Result
Home News

SAFARICOM PARTNERS WITH MSURVEY IN KENYA TO PRESENT GROUNDBREAKING MARKET RESEARCH PLATFORM

Adwoa Benefaa Ofori by Adwoa Benefaa Ofori
04/17/2017
in News
0 0
0
SAFARICOM PARTNERS WITH MSURVEY IN KENYA TO PRESENT GROUNDBREAKING MARKET RESEARCH PLATFORM
0
SHARES
Share on FacebookShare on Twitter

CHECK OUT OFFLINE SURVEY PRODUCT, “CUSTOMER WALLET”

Safaricom and mSurvey in Kenya have collaborated and launched a product they call a Consumer Wallet. The Consumer Wallet is the first platform of its kind, quantifying offline consumer spending habits and trends. Over time, the platform will be able to measure Kenya’s cash economy and give businesses, entrepreneurs and investors insights on the spending habits of consumers when they do not make purchases over the internet. To find out more about this groundbreaking technology, read further.

Safaricom’s M-PESA is a service that has revolutionized the finance market in countries all over East Africa, including Kenya. Despite this, many consumers in the country remain cash dependent. These cash-based transactions are difficult to quantify. Hence, the lack of information on consumers spending habits makes it difficult for businesses to know the behavior of their customers and cater to them accordingly. This is where the need for a product such as Consumer Wallet comes in.

The platform is made possible by Safaricom’s partnership with mSurvey. mSurvey is the only mobile-first research platform in the world. The company accesses big data in the emerging world through a technology that leverages SMS and mobile messaging. The Consumer Wallet data feed uses mSurvey’s mobile messaging platform. The Consumer Wallet platform makes it possible for the collection of scalable and measurable information from individual consumers daily. To collect this information, easy to answer questions on spending behavior are sent as SMS to individuals and, their answers collected as data.

With the data from Consumer Wallet, tracked and analyzed daily, businesses in Kenya will be empowered with information on the evolution of consumer choices over time. Prior to the invention of the service, gathering market research was cumbersome and prone to error because it required manual labor and in-person questionnaires. But, this service would make it possible for companies to build sales models and predict future trends in consumption. With the invention in its beta testing stage, it is our hope that it will launch successfully and expand to other countries. What are your takes on the product? Let us know in the comments below.

ShareTweet
Plugin Install : Subscribe Push Notification need OneSignal plugin to be installed.
Adwoa Benefaa Ofori

Adwoa Benefaa Ofori

Related Posts

Rulebase
Funding

Rulebase Secures $2.1M Pre-Seed Funding to Revolutionize Fintech Back-Office Automation

by Tech Gist Africa
09/26/2025
0

Rulebase, a Y Combinator-backed fintech startup, has raised $2.1 million in pre-seed funding to automate back-office operations in financial services....

Read more
SunCulture Kenya

SunCulture, a Kenyan climate-tech startup has secured a $5 million funding

09/26/2025
AGF Visa Foundation

AGF and Visa Foundation Unveil $2M Fund for Women Entrepreneurs in Africa

09/26/2025
Justyol Morocco

Justyol, a Moroccan e-commerce startup has raised $1 million in funding

09/26/2025
Mavryk Network UAE

Mavryk Network Secures $10M to Revolutionize UAE Real Estate with Blockchain Tokenization

09/26/2025
Next Post
2017 OFFICIAL LAUNCH OF THE “.AFRICA” DOMAIN

A WEBSITE DOMAIN FOR AFRICA?

TANZANIAN STARTUP WINS 2017 AFIF ENTREPRENEURSHIP AWARD

TANZANIAN STARTUP WINS 2017 AFIF ENTREPRENEURSHIP AWARD

MASTERCARD EXTENDS DEADLINE FOR AFRICAN APPLICATIONS FOR ITS START PATH GLOBAL 2017 CLASS

MASTERCARD EXTENDS DEADLINE FOR AFRICAN APPLICATIONS FOR ITS START PATH GLOBAL 2017 CLASS

No Result
View All Result

The Big 5

Food Security

How Technology is Advancing Global Food Security and Reducing Hunger

by Tech Gist Africa
09/26/2025
0

...

Nvidia Abu Dhabi Robotics Lab

Nvidia and Abu Dhabi Institute Launch Middle East’s First AI & Robotics Lab

by Tech Gist Africa
09/26/2025
0

...

MultiChoice

Canal+ has officially completed its $3.17 billion acquisition of South Africa’s MultiChoice Group

by Tech Gist Africa
09/26/2025
0

...

216 Capital & Plug and Play Accelerator

216 Capital & Plug and Play Launch Tunisian Accelerator to Bridge Local Startups to Global Stage

by Tech Gist Africa
09/26/2025
0

...

Funding

Groundbreaking UK Tender Aims to Map East Africa’s Start-Up Financing Landscape

by Tech Gist Africa
09/26/2025
0

...

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

AFRICA

  • Made In Africa
  • People
    • Tech Leaders
    • Innovator of the Week
  • Start-Up Spotlight

NEWS

  • Africa News
  • World News

THE BIG 5

  • Big 5 Daily
  • Weekly News Roundup

SPECIALS

  • Guest Articles
  • How Tos
  • Op-Eds
  • Reviews
  • Tech Leaders
  • Tips

VIDEOS

  • Interviews
  • Tech Videos

TGA

  • About us
  • Terms and Conditions
  • Privacy Policy
  • Contact

AFRICA

  • Made In Africa
  • People
    • Tech Leaders
    • Innovator of the Week
  • Start-Up Spotlight

NEWS

  • Africa News
  • World News

THE BIG 5

  • Big 5 Daily
  • Weekly News Roundup

SPECIALS

  • Guest Articles
  • How Tos
  • Op-Eds
  • Reviews
  • Tech Leaders
  • Tips

VIDEOS

  • Interviews
  • Tech Videos

Copyright © 2020 Techgistafrica. All Rights Reserved

No Result
View All Result
  • News
    • World News
    • World Regional News
    • News – East Africa
    • News – West Africa
    • News – South Africa
    • News – Middle East And North Africa
  • The Big 5
  • Specials
  • Opportunities
  • Innovators
  • Events
  • Videos
  • Contact

Copyright © 2019 TECHGISTAFRICA. All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.