Spotify has announced its expansion into 85 new markets across Africa, the Caribbean, Asia, Europe, and Latin America.
With this expansion, Spotify will almost double its market share by reaching more than a billion people around the world.
Spotify is currently available in 93 countries and has 345 million monthly active users.
“Together these markets represent more than a billion people, with nearly half of them already using the internet,” said Chief Premium Business Officer Alex Norstrom. “Some of the places we’re going like Bangladesh, Pakistan and Nigeria have the fastest growing internet populations in the world.”
The company also plans to expand into major African countries such as Nigeria, Kenya, and Ghana, By expanding into 41 new African countries, more African users can subscribe to the free and paid plans to access music and podcasts on the platform.
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