More IPOs on Foreign Stock Markets
There are already 110 African companies currently listed on the LSE with a total market cap of $197 billion. Several other tech startups are planning to list both on local and foreign stock markets in 2020. In April 2019, Jumia Technologies made its debut on the NYSE. Several African companies are choosing to list both on their primary and foreign stock markets. Both Airtel and Helios Towers also listed on the LSE in June 2019. Interswitch already has a billion-dollar valuation before going public on the LSE in 2020. Another tech company to list in 2020 is iROKOtv.
The Entrance of New Media
The use of digital technologies such as the internet and influencer marketing on social media has become the new trend. In 2019 alone, several startups employed social media channels with the help of popular celebrities to sell out their ideas. This idea has come to stay and will continue into 2020.
