Facebook is Building AI to Detect Offensive Memes

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According to a blog post by Facebook, the social networking company is building AI called Rosetta that uses machine learning to identify text in images and videos and then transcribe it into something that’s machine readable. This is needed because Facebook transcribes every image posted on the platform.

As cited on the Verge, Rosetta is said to be live now, extracting text from 1 billion images and video frames per day across both Facebook and Instagram.

However, it’s not sure what Facebook is doing with the data gathered so far since it launched Rosetta but it’s useful for basic features like photo search and screen readers.


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It also looks like Facebook is planning something big, like figuring out what would be interesting to put in your News Feed, and, more importantly, figuring out which memes are just goofy memes and which are actually spreading hate speech or other offensive comments.

Facebook says text extraction and machine learning are being put to use to “automatically identify content that violates our hate-speech policy” and that it’s doing so in multiple languages.

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