Twitter has introduced a new program called Blue for Business, which is a premium subscription service designed to assist businesses in distinguishing themselves on Twitter and establishing their credibility on the platform.
In essence, the new tool will assist businesses in tying their official accounts to those of their employees so that others are aware that the individual is an employee of that company.
“We’re enabling businesses to build networks within their own organizations on Twitter by establishing this relationship. Organizations can associate their executives, brands, help handles, personnel, or teams. Journalists, athletes, and fictional characters all have ties. Whatever it is, we have it. According to a list provided by the parent company, each affiliate will be validated and formally linked to their parent account, Twitter explains in a blog post unveiling the service.
Any updated criteria, prices, or procedures will be communicated by the company.
In addition to their display names, the Twitter accounts that subscribe to this service will have a square company badge.
Indicating that he is an employee of Twitter, Evan Jones has a small square emblem next to his blue verified check mark.
Elon Musk, the company’s CEO, has stated that three checkmarks will be used on Twitter to identify different accounts: blue, grey, and gold ticks.
The grey marking designates a government or multilateral account, whereas the gold checkmark stands for the companies.
Twitter has not yet revealed the costs or criteria for this verification program, but the company has indicated that it will use a parent company-provided list as part of the verification process.
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