Since its advent, Social media has been one of the most effective channels to chisel and pass across a particular image, or message. It’s perfect because of its ability to reach the target audience for business and start-ups willing to build their brands on the social media.
Social media can be used for numerous purposes that range from the selling of products, creating awareness and influencing people to your cause, you need to let them know who you are first and what your brand represents in order for them to rest assured whether your brand can or can’t be trusted.
The ability to achieve the aforementioned comes from how big your brand is on social media and your brand’s authority. Social media has become an integral part of every individual but the main constraint remains very simple… How exactly do you make the most of your brand?
Here’s how to build a good image for your brand using social media.
Choose a Social Media Platform that Supports Your Brand Image
If you are not getting your deserved traction on some of the social media platforms you’re active on, it may not be the fault of your digital team. It may be as a result of you not knowing the right channel to use. Your job is to find the right social media platform that supports your brand’s image. Else, you’ll continue to struggle to make progress with your brand on social media. You may consider the following platform for your brand image.
Facebook is by the far the best platform for promoting brand awareness, as almost every adult uses the social site. Facebook is a great platform for promoting virtually any brand, due to its very heterogeneous user base.
You may consider Instagram also. It is a great option for every brand that needs image branding. It’s also particularly effective for reaching heterogenous young adults. For a business-to-business company, LinkedIn is a stronger choice for promoting business-related content and connecting with other corporate influencers.
Twitter: this is one of the social networks, through which you can get the attention of millions within a short period. It helps small-business owners generate leads and connect with customers. This is a great tool to build your brand and spread the word about your business.
Build Your Voice
Every brand’s voice should reflect in their social media posts. This is the way your brand communicates with the people. Although it may take time for your audience to adapt to your voice, but you have to be consistent with it for them to recognize you with your voice.
You should consider these three elements to build your voice;
- The company’s culture: Your culture is what you stand for, what your company is about and what makes your unique selling point (USP).
- Audience: Speaking in a way that your audience connects with is germane. This may include using certain languages and testimonials that are popular in your target market.
- Authenticity: Whatever your social media voice metamorphoses to, make sure it’s authentic to your brand.
Create unique and shareable content.
You will create a strong brand reputation if you create useful content that meets the curiosity of the readers and content they want to share, rather than rolling out content to just meet-up with content calendars or that covers subjects that you are only interested in.
Let these be your guide when crafting content for social media platforms;
- Employ humour: Although it may be difficult to apply. If memes can be used effectively, they can be powerful brand-building tools. But if you aren’t so sure about how your audience will react to your memes or humour, desist from using it in order not to gamble with a brand you have worked so hard on.
- Find out which content is most likely to gain more traction: Images may resonate better with your audience than blog posts, but you won’t know that if you don’t look at your data.
- Use visual content: Contents with images receive 94 per cent more engagements especially on Twitter. Content with images receives nearly twice as many views as text posts.
One of the easiest ways to create content for deployment on social media profiles that’ll support your brand building efforts is to see what types of posts others have been successful with and put together your own, better versions.
To find the content pieces that are performing well in your industry, use tools like BuzzSumo and sort based on past social engagement.
While you are still struggling with creating great content to build your own audience, why not use influencers that will tell a good story about your brand and take your brand message to their audience. These work effectively and faster especially when you are smart about it.
Here are a few different ways you can do this:
- Mention their names or cite their websites in your contents.
- Tag any influencers you’ve mentioned when sharing content to your social media handles.
- Send an email to influencers after you’ve published your content to let them know they’ve been mentioned in your piece.
The major reason for all these is to get them to share your content with their followers on social media. This may take time, but if you’re consistent in producing quality content, you will be noticed.
Promote Your Content on Social Media
In this era of declining organic reach, paid campaigns on social media may be your best bet to reach the target audience for building your brand on social platforms. Many brands employ strategies like contests, incentives and other social media campaigns to gain visibility and generate leads.
To use this strategy, roll out valuable incentives that encourage your audience and ensure that your campaigns offer value to all participants.
Social media is one of the most powerful ways to build a good image about your brand and it’s also very easy to waste time on social media if the right strategy is not been put in place.
As a business owner, take your time to think about which strategy is best for your brand and be more strategic with it so as to get better results.