The Netherlands-based BeerMate, a manufacturer of automatic beer machines, announced that it has raised €1.4M from various investors, including Michiel Beers, the founder of Tomorrowland.
The investment, which features an undisclosed equity stake, is intended to fuel the startup’s growth and scale-up operations, reports quotenet.nl.
Founded by Ralph Bethlem, BeerMate manufactures self-contained automated bars that can pour and dispense multiple drinks simultaneously within 10 seconds (Coronaproof) without human intervention.
The essence of BeerMate is to solve problems surrounding beverage sales in the current situation of the hospitality and event industry. It is done by automating the pouring and dispensing process through a unique, innovative machine that can serve various drinks in cups quickly, cheaply, and without waste.
The system is integrated into a mobile container, housing a vending machine capable of connecting to either 500-liter tanks or a truck containing thousands of liters of beer.
To date, BeerMate has collaborated with various high-profile events such as Paaspop, Tomorrowland, and Formula 1 in Zandvoort.
BeerMate’s technology offers market opportunities in terms of automation, cost savings, sustainability, safety, digitization, and data generalization.
In addition, it can reduce pressure on the current bar, giving visitors a better experience and increasing beverage turnover.
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