Ireland-based Kwayga.com, a supplier sourcing engine for supermarkets, announced that it has raised €1M in a round led by the Redesdale Food and Beverage Fund.
Kwayga says the funding round will help expand its operations in the UK and Europe, and continue to provide its customers with the fastest and most efficient way to source suppliers.
Using its innovative technology, the Cork-based supplier sourcing platform helps supermarket buyers cut their sourcing times by 40 percent.
In minutes, Kwayga.com can match buyers with ideal private label and trending product suppliers who meet their specific needs, a process that can usually take weeks or months.
At the same time, the platform can expand buyers’ exposure to potential new suppliers across European markets.
Kwayga.com was founded in 2021 by Mike McGrath, who has over 15 years of experience as a consultant guiding B2B buyers in the food and drinks industry, and Martin Fitzgerald, who has sourcing expertise. The two came together to provide tools to streamline sourcing processes.
The platform, named The Kwayga Deal Centre, aims to revolutionize the way European supermarket sourcing teams operate. Besides reducing sourcing lead times, users can get new products on shelves faster, replace existing products as needed, and implement targeted cost-saving programs.
Kwayga’s platform already attracts the leading Irish supermarkets and several UK supermarkets as its customers. Its database now boasts over 80,000 suppliers.
Interested buyers can book a demo to get a first-hand experience of the sourcing platform. They simply have to fill out a form on Kwayga’s website.
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