Manchester-based digital ad protection solution against fake users and malicious bots, Lunio has brought in $15 million in funding to offer clearer and more accurate insights to advertisers.
The Series A round was led by Smedvig Capital and backed by senior leaders in the advertising-technology space from companies, including Google and Warner.
The funds raised will help the startup to accelerate the development of its technology while supporting further expansion into the EMEA and North American markets.
Founded in 2018, the company helps marketers maximize their advertising budgets by identifying and excluding fake, non-human, and zero-value traffic coming from different acquisition channels.
By preventing fraud at the source through analysis of traffic and user behavior patterns, Lunio gives advertisers clearer and more accurate insights that save money and improve campaign efficacy.
To help marketers defeat invalid web traffic and gain more control over their campaign budgets, Lunio uses a combination of data analysis and cybersecurity techniques to catch and block fake clicks at the source.
The platform provides coverage for more than 15 ad networks including Google, YouTube, Facebook, Instagram, LinkedIn, Reddit, Bing, Yandex, TikTok, and Snapchat, with support for non-paid and affiliate channels coming soon.
By preventing activity from bots, unwanted traffic sources, fraud, and malicious publishers, marketers can save money and reinvest it back into their top-performing ad campaigns.
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