Manchester-based Vypr, a product intelligence platform that helps manufacturers and retailers with customer insights has secured €3.9M in a round of investment led by YFM Equity Partners.
Other investors include the company’s management team, existing shareholders, and Chairman Richard Law. To date, the company has raised €6.3M in funding.
Vypr says the funds will enable it to continue its rapid growth trajectory through product enhancement and investment in its commercial teams.
Vypr has developed a cloud-based product intelligence platform that enables businesses to understand changing consumer behavior through cost-effective consumer insight. It ranges from concept screening and packaging design to product claims and marketing.
Over the past 18 months, the UK company has seen revenues double and rapid growth of its client base. Its clients include M&S, Leon, and Ella’s Kitchen.
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