Hypeo AI, a Morocco-based influencer marketing startup, has secured an undisclosed investment from Renew Capital to scale its AI-powered platform. The funding aims to streamline brand-creator collaborations across Africa and the Middle East.
Founded in 2024 by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni, Hypeo AI connects brands with both human and AI-powered creators in under 15 minutes. The platform offers smart matching, pricing insights, and real-time performance tracking, replacing manual processes and fragmented tools.
CEO Meriam Bessa emphasized the need for smart infrastructure in the region, stating, “Our region has no shortage of talent. What’s been missing is smart infrastructure.”
Hypeo AI’s investment will support the expansion of its platform features, onboarding more creators and brands, and developing a consumer-facing AI coaching companion for wellness and lifestyle users.
Renew Capital’s investment underscores a growing interest in Africa’s influencer marketing sector, which is projected to reach $206.5 million by 2025. The firm supports innovative companies with high-growth potential across the continent.
With this strategic investment, Hypeo AI is poised to lead the digital transformation of influencer marketing in Africa and the Middle East, offering a seamless, transparent, and customer-centric approach to brand-creator collaborations.
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