In an effort to simplify service for its 1.3 billion monthly users, Facebook has started doling out the latest version of its Messenger app. The new version was rebuilt to offer a simpler interface and easier navigation. It features three tabs instead of nine, saying it was “going back to its roots” seven years after the app was launched.
While commenting, Messenger executive Stan Chudnovsky said “We build one feature after another; they’re piling up.” The app has grown from a simple messaging app to one that lets users make video calls, send money and more.
In the updated version, conversations are grouped under the Chats tab, friends and Stories are now found under the People tab, and the Discover tab features offerings from businesses, games, news, and more.
Facebook has positioned Messenger as a tool for businesses to efficiently handle customer questions or concerns. Messenger users can now use colour gradients to customise their chat bubbles within conversations, and these can be changed at any time.
Talking to customers via the app is free — but businesses can also pay for Facebook ads that let customers start a conversation or visit their page with one click.
Messenger is part of Facebook’s effort to expand beyond the social network. Facebook said it would roll out its redesigned Messenger app in phases, and plans to introduce a number of new features in the near future, including Dark Mode.
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