mSurvey, Kenyan SaaS Mobile Consumer Feedback firm has revealed a new partnership with Safaricom’s M-Pesa. The partnership will enable dealers across the country to access customer feedback via Lipa Na M-Pesa through mSurvey’s platform.
Merchants using this service will be able to obtain actionable customer insights to inform their strategy, improve their customer experience, drive growth and profitability, the company said.
According to mSurvey Chief Commercial Officer, Claire Munene “As a value-added service to Lipa Na M-PESA, businesses now have the opportunity to collect real-time feedback for products or services from their customers and use this feedback and insights to make more informed and relevant decisions to drive their business’ growth and profitability.”
Safaricom’s Head of Merchant Payments, John Muchiri added that this new partnership with mSurvey is targeting both corporates and SMEs that are customer focused and looking to understand their customers better in order to drive growth of their businesses.
M-Pesa continues to grow rapidly, having signed up an additional 2.1 million customers within the financial year 2018. Safaricom’s 2018 Financial report revealed that M-Pesa has earned Kshs. 62.9 Billion over the past financial year, contributing to 28% of Safaricom’s total revenue.
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